Income Generating Activities
Summary
The largest charities in the UK generate nearly
£2.8 billion per annum from organised activities
such as events, sponsorships, merchandising and
charity shops. The cost of generating this income
is in excess of £700 million per annum.
Insight Income Generating Activities identifies
charities with activity-based revenue streams
and illustrates how much is spent on each
activity to generate this income. This provides
the vehicle to target your fundraising products
and services effectively.
Professional advantage
- Identify charities that will directly benefit from your products and services
- Measure market penetration and subsequently profile potential clients to increase your market share
- Understand and gain insight to the charity audit marketplace to facilitate the planning or manipulation of your marketing strategy
Data segmentation
Contact information
- 3,000 records
- Charity name and address
- Telephone and fax numbers
- Web address
- Activities
Income generating activities
- Year end
- Total income
- Incoming resources
- Events
- Lotteries and sponsorships
- Donated goods
- Merchandising
- Other income generating activities
- Outgoing resources
- Event expenditure
- Lottery and sponsorship expenditure
- Other costs
- Donated goods costs
- Merchandising costs
