The myth of the big players
January 2008
Cathy Pharoah looks at new CaritasData research by Mark Pincher on the major players in the sector and how the market reacts to them...
Talk of the charity sector as big business and as a market place dominated by a few major players who unfairly ‘squeeze out’ the many smaller ones is now commonplace. Some management gurus even talk of giant charity ‘monopolies’, either recommending greater market competition or congratulating the big charities’ on their professionalized management. But how accurate – or helpful – is all of this? Images of big market predators cast the major charities in a negative light. Obsession with their scale often lends the rest of the sector an aura of robustness it does not have. Drawing on further analysis of the financial data on the 100 largest charities by assets presented in the December 2007 issue of Caritas magazine, this article looks more closely at the anatomy of our wealthiest charities. The results suggest it is time to replace some of the myths about the big players with more realistic perspectives.
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