The long view
Peter Kyle shares research indications strategic planning is a must for non-profit organisations...
Businesses are experienced at developing strategies to achieve their goals which usually comprise expansion of market and growth. In the voluntary sector, more and more organisations are realising that, although their goals may differ from those in the private sector, they also need to evaluate their operations, define their objectives and detail how they will achieve them. As opposed to taking their goals from shareholders and board members, charities need to consult a broader spectrum of stakeholders: service providers, service users, trustees and board. In the cases of medical and support charities, the carers and families of service users are important sources of input.
Author: Peter Kyle
Peter Kyle is deputy chief executive at acevo. He was previously a special adviser at the Cabinet Office, working on social exclusion and third party policy
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