The Grand Canyon?
April 2009
Peter Gilheany demonstrates why fundraising and marketing functions must adopt a more joined up approach
George Bernard Shaw once famously said that Britain and America were two countries separated by a common language, a situation that is often unfortunately true of fundraisers and their marketing and communications colleagues working in charities.
Author: Peter Gilheany
Peter Gilheany is a director at Forster, a social change communications agency. He heads up their consultancy work for charities and social enterprises and has been working for or in the voluntary sector for nearly 15 years.
There are no comments on this article. Be the first to comment.