The corporate conscience
April 2010
Charities benefit from the private sector’s engagement in fundraising in all sorts of ways. Valerie Morton sets out the secrets of success for attracting and holding onto a corporate supporter
Asking people you know when they think companies started becoming involved in supporting social issues and charities is very revealing. The response will depend predominately upon age – thus leading to the statement, ‘history begins at the time the person first became aware of it’.
Author: Valerie Morton
Valerie Morton is a fundraiser, consultant, trainer and trustee. She is editor of Corporate Fundraising (DSC 2007) and combines running her own fundraising and
management consultancy with being a non-executive director in the NHS.
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