Survival of the innovative
John Grain looks at some of the more memorable fundraising icons and believes there is huge scope for doing things differently – and better
If necessity really were the mother of invention, then you would have thought that in recent times we might have seen an explosion in fundraising innovation.
Author: John Grain
John Grain is a fundraiser of more than 20 years experience who has held senior positions with Oxfam, Practical Action, and as Fundraising Director for Western Europe for Habitat for Humanity International.
He founded John Grain Associates in 2004 as a specialist fundraising consultancy.
He has won the DMA Award for Innovation, sat on the Disasters Emergency Committee, and is a long-term mentor of the 2008 Professional Fundraiser of the Year award winner.
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