Supply and demand
July 2008
Lindsay Boswell demonstrates how new fundraising standards can improve recruitment and retention...
Fundraising is a people business, no matter how much we focus on technology and technique. No matter how much we craft our direct mail and our online giving strategy there is one very simple truth that lies at the very heart of fundraising: ‘People give to people.’
Author: Lindsay Boswell
Lindsay Boswell is chief execuitve of the Institute of Fundraising with more than 17 years' experience in the voluntary sector.
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