Strategic marketing
October 2009
Robert Berry explains how a well-researched marketing plan underpins effective fundraising and brand management
Strategies and marketing are often regarded as uncomfortable bedfellows. Individually, they seem to have the capability to cause confusion, together they can be intimidating and as a result are often given a wide berth. For those familiar with the purpose and the benefits of each, this uneasy association will be a mystery.
Author: Robert Berry
Robert Berry runs Manor Marketing Consultancy Ltd providing research and marketing consultancy to the non-profit sector.
There are no comments on this article. Be the first to comment.