Sink or swim?
Bernard Ross sets out a framework for change that has stood the test of time
Machiavelli’s observation in The Prince that ‘there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things’ written in the 15th century, has a resonance for us today. It tells us that if we are trying to run a change process in an organisation it will be among the most difficult processes we can attempt. So if it’s so hard why would you want to do it?
Author: Bernard Ross
Bernard Ross is a director of the Management Centre (=mc),specialising in strategic thinking, organisational change and personal effectiveness.
He works internationally in Europe, USA, Africa and South America.



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