Seismic shifts?
Cathy Pharoah and Mark Pincher look at the changing shape of the UK's major corporate donors
Corporate giving has been at the front line of charities’ concern about the impact of recession on giving. The results recently reported in the Charity Market Monitor 2009 [1] showed that there had not been any dramatic collapse in giving. In fact, overall corporate community investment increased at a time when there was a real fall in pre-tax profits of 28 per cent. However, many companies gave less and it is clear that the composition of the largest corporate donors is changing rapidly, with the traditional dominance of a small number of banks and financial services companies giving way to major new entrants in retail and minerals. This has significant implications for charities whose corporate fundraising tends to be targeted at particular industries. So how far is the change in the largest corporate donors reflected across different industry sectors as a whole, and what are the major trends? Drawing on CaritasData’s database of the top corporate donors, this article analyses annual trends in giving by the industrial sub-sectors represented in the top 300 corporate donors.
Author: Mark Pincher
Mark Pincher is data editor and development manager for Caritas Data.
Author: Cathy Pharoah
Cathy Pharoah is co-director of the ESRC Research Centre for Charitable Giving and Philanthropy (CGAP) at Cass Business School.
www.cass.city.ac.uk/philanthropy
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