Raising the stakes
Margaret Bennett and Fiona Duncan explain why fundraising must be a core part of a charity’s strategic plan...
A close look at many charities’ strategic plans will reveal that fundraising is being treated as if it was a support function like finance or administration. Instead of being part of the process of deciding what the organisation wants to achieve, fundraising is simply told at the end of the strategy process how much money is needed, and expected to get on with raising it.
Author: Margaret Bennett
Margaret Bennett has 11 years' experience in non-for-profit management, gained as director of marketing for WWF-UK and the British Red Cross. Since 1998 she has provided strategic, marketing, brand, management, and organisational consulting to a wide range of clients
Author: Fiona Duncan
Fiona Duncan has 14 years' experience in the voluntary sector, joining THINK in October 2006 from Capability Scotland where she was director of external affairs. Fiona won Professional Fundraiser of the Year in 2004, and is a fellow of the institute of Fundraising, Scotland.
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