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Information technology

One size does not fit all

April 2011

Robert Berry and Tom Davis do not accept that the web has rendered market segmentation a redundant tool and explain how it can make charities more effective

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Robert Berry

Author: Robert Berry

Robert Berry runs Manor Marketing Consultancy Ltd providing research and marketing consultancy to the non-profit sector.

www.manormarketing.com
 

Click here for other articles written by Robert Berry

Tom Davies

Author: Tom Davies

Tom Davis is marketing director at Action for Children and a qualified marketer who has published articles on marketing and product development and presented at several marketing seminars.

www.actionforchildren.org.uk

Click here for other articles written by Tom Davies

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