On the couch
Greg Davies and Daniel Egan update their optimal behaviour research in the light of the economic downturn
Behaviour is a mix of who we are, and what environment we are in. The friend who is comfortable taking financial risks may be a very careful driver, and the friend who drives recklessly may avoid financial risk entirely. How personality interacts with the environment to produce our behaviour is one of the most intriguing questions in behavioural finance today. This article provides an update on the ‘Optimal behaviour’ feature in Caritas, issue 17, April 2009.
Author: Greg Davies
Greg Davies is head of investment philosophy and behavioural analytics at Barclays Wealth. He holds an MPhil in Economics and a PhD in Behavioural Decision Theory from Cambridge University. He remains active in academia, holding an honorary research fellowship in psychology at UCL, presenting regularly at academic conferences in both economics and psychology, and guest lecturing at the LSE and LBS.
Author: Daniel Egan
Daniel Egan is assistant vice president and a founding member of the behavioral finance team at Barclays Wealth. He holds a BA (Distinction) in economics from Boston University and a M.Sc. in decision science from the London School of Economics.




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