Managing for major donors
Robin Thomas shares his major donor management best practise...
Recently, the volume of major gifts to UK charities has increased substantially, driven by a growing number of rich individuals, especially those who want to make a difference through engaged and informed philanthropy. Donations by individuals such as thebnaire venture capitalist Sir Tom Hunter have raised awareness of the possibilities philanthropy can offer. Alastair McCall, writing in this year’s Sunday Times Rich List, observes ‘The leading 30 philanthropists among Britain’s richest 1,000 people have pledged or given away almost £2.38bn in the past year, nearly double last year’s figure of £1.21bn, and more than five times the amount in 2006.’
Author: Robin Thomas
Robin Thomas is the director capital appeals and business development at Action Planning, a fundraising and strategy consultancy. He has worked in senior management positions with fundraising and management consultancies in the UK and the US
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