Incurably charitable
July 2011
Laurence Sassoon demonstrates how an award-winning marketing and PR campaign for a disability charity delivered some spectacular results
KEY POINTS
Author: Laurence Sassoon
Laurence Sassoon is managing director, Baby Creative, a creative communications agency.
He ran the Emirates and Co-op business in the mid-nineties at Butterfield Day.
Spells at Publicis, WCRS and JWT followed, looking after brands as varied as The National Lottery, KP Foods, Ericsson, Ferrero and COI.
At Baby Creative since 2006, he has focused increasingly on helping a wide range of not-for-profit organisations strengthen their own brands.
penny worth, 04/07/2011
As an outsider, I was fascinated hearing the workings of a successful charity ad campaign. For me, it-s succeeded in dispelling much of negative press heard about the advertising profession. Well done Baby Creative