Identity and reputation protection
Investment in branding for charities can sometimes be questioned as an appropriate use of donor income, but brand equity does influence giving behaviour. Shireen Smith explains the legal protection that needs to be in place
According to the Charity Commission, there are 179,320 registered charities in England and Wales, with a combined income of £51.5bn. Charity is big business, and as with all business, it pays to be mindful of the importance of brand reputation. See also, ‘Headline news’ by Tamsin Turk in Caritas, issue 23, October 2009 and ‘the Grand Canyon’ by Peter Gilheany in issue 17, April 2009.
Author: Shireen Smith
Shireen Smith has a background in IP/IT law at Eversheds and as in house lawyer at Thomson Reuters. She qualified as a solicitor more than 20 years ago, and founded Azrights, an Intellectual Property and Internet law practice in 2005. Cultivating and protecting brands on social media through reputation monitoring and advisory services has become an important part of the firm’s work as brand protection experts. The firm regularly gives talks on online branding at the British Library’s Business and IP Centre.
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