From beggar to busker
Steven Dodds shares some recent research suggesting charities cannot rely on conscience to secure long-term giving. They need to entertain and engage as well
Charitable giving is decreasing in the UK and yet the need for ‘belief-based’ organisations – both for and not-for profit – has never been greater. Charities need to radically evolve their offer if they are to play a more central role in our lives.
Author: Steven Dodds
Steven Dodds is joint head of planning at specialist direct marketing agency DMS.
Dodds started out in the agency field, working for ten years at agencies including Wunderman, Proximity and Saatchi and Saatchi.
In 2004 he moved to Australia where he took a position at the Australian Red Cross, before moving to direct fundraising firm Pareto Fundraising
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