Fit for purpose
“The non profit sector has the opportunity to steal a march on its competitors – its traditional strengths in high quality service delivery albeit with less emphasis on cost-driven decision making puts the customer or service user at the heart of its processes”
In the current climate, pressure on civil society managers will be greater than ever before – to provide more services and support more people but with fewer resources, streamlining then squeezing organisations and the people who work within them.
Author: Amanda Tincknell
Amanda Tincknell has been chief executive of The Cranfield Trust since 2000 and first joined the trust as a volunteer in the early 1990s, following her MBA at Cranfield School of Management and an early career in market research and recruitment.



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