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First Person

First Person

First Person

July 2010

Ian Bruce talks about marketing, the secrets of management success and his narrow boat.

Why did you move to the voluntary sector?

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Ian Bruce

Author: Ian Bruce

Professor Ian Bruce CBE is the former director and now a visiting professor and founder director of the Centre for Charity Effectiveness at Cass Business School.

He has worked in the private, public (local government and academia) and voluntary sectors and was the former director general of the RNIB and assistant CEO at the London Borough of Hammersmith and Fulham.

He is married to Professor Tina Bruce, a specialist in the education and care of children 0-6 years and has two grown-up children

www.cass.city.ac.uk/cce

Click here for other articles written by Ian Bruce

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