Evidence base
Martin Brookes beleives that charities can do more to demonstrate the impact and benefits of their activities
In an article on 1 January 2009, the outspoken Times columnist Matthew Parris wrote about his recent trip to Malawi with Pump Aid, the Times Christmas Appeal charity. A self- confessed sceptic of overseas aid, Parris was not one to be easily won over by a charity’s stories and appeals. Like many journalists, he was a tough nut to crack.
Author: Martin Brookes
Martin Brookes is chief executive of New Philanthropy Capital, a charity think tank and consultancy dedicated to helping funders and charities achieve a greater impact.
In 2009, Martin co-founded a new charity, Pro Bono Economics, which pairs charities with economists.
Prior to joining NPC, he was a senior economist at Goldman Sachs International and, before that, an economist at the Bank of England.
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